Today’s car buyers are more informed than ever. Before making a decision, they compare models, research features, read reviews, and ask very specific questions. But inside a busy dealership, customers may not always receive answers right away. Sales staff may be helping other visitors, handling [...]

In today’s fast-paced world, Canadian consumers expect more than just a product — they expect a seamless and personalized experience. According to Deloitte’s Global Automotive Consumer Research Study, Generation Y (Millennials) places three times more importance on customer experience than on vehicle design when making [...]